Which statement is required in a brokerage advertisement?

In a brokerage advertisement, it is essential to include a statement that the brokerage is licensed. This requirement is primarily to ensure transparency and instill trust among consumers who are seeking real estate services. It indicates that the brokerage operates legally and adheres to the regulations set forth by governing bodies in the real estate industry. This disclosure helps protect consumers by assuring them that they are dealing with a professional entity that is recognized and regulated in their jurisdiction.

While contact information for an agent is practical and often advantageous for potential clients, the legal requirement for advertisements emphasizes the licensure status as a fundamental assurance of credibility in the real estate market. Other aspects, such as property listings or sales history, may enhance an advertisement but are not mandated by regulations. Thus, the requirement to state licensing status serves as a critical component in promoting accountability and professionalism within the industry.