When should the 4 business relationships be introduced to a client?

The introduction of the four business relationships to a client should occur before discussing a seller's motivation or price. This approach is essential in establishing transparency and ensuring that the client understands the nature of the representation and what to expect throughout the transaction process. By outlining these relationships upfront, the client is better informed about their options and the agent's responsibilities, fostering trust and clarity.

Introducing these relationships after discussing motivations or pricing could lead to conflicts or misunderstandings later in the negotiation process. It is critical for clients to know whom their agent represents and how the business structure works before engaging in sensitive discussions about their interests. This foundation helps facilitate a smoother and more ethical engagement throughout the real estate transaction.