What must an individual advertisement include?

An advertisement for real estate must always include the name of the broker along with their information. This requirement ensures compliance with legal and ethical standards that aim to maintain transparency and accountability in real estate transactions. Including the broker's details allows potential clients to verify the legitimacy of the advertisement and establish a point of contact for inquiries or further assistance. It reinforces the professional responsibility of both the broker and the agent, ensuring that consumers know who is offering the property and who they can reach out to for more information.

While each of the other options includes important elements that could enhance an advertisement, they are not required by law. Including the price, square footage, property description, photos, location, and amenities can certainly help attract buyers, but these do not carry the same regulatory obligation as identifying and crediting the licensed broker.