In a dual agency relationship, what can an agent not provide?

In a dual agency relationship, the agent is representing both the buyer and the seller in the same transaction. This situation creates a conflict of interest where the agent must navigate the needs and interests of both parties simultaneously. Because of this dual representation, the agent cannot provide confidentiality.

Confidentiality is a crucial duty that agents owe their clients, meaning they must protect sensitive information that could unfairly disadvantage one party if disclosed to the other. In a dual agency, sharing insights about one party's motivations, such as their willingness to negotiate on price or their personal circumstances, would compromise the integrity of the representation and violate the duty of confidentiality.

Therefore, while the agent can still offer marketing services, negotiation support, and market analysis, they must do so without favoring either party and cannot reveal private information that could impact the other party's position.